Holy Tasting

Give your cuvées a new aura with The Holy Tasting.

Bottles bearing the name of a Saint benefit from prestigious exposure through exclusive display stands deployed across North America. Each cuvée featured in this way is given premium in-store placement, designed to capture attention and tell a strong story that conveys trust and reliable value to consumers.

These dedicated displays will be showcased in points of sale across the United States, Canada, and Mexico, strengthening the reputation of your wines in key strategic markets. The campaign will also benefit from increased visibility during our Tropical Summer Wine Tour 2026, held in 20 major North American cities and on the islands: Vancouver, Honolulu, Los Angeles, Atlanta, Washington, DC, Philadelphia, New York, Boston, Charlotte, San Juan (Puerto Rico), Miami, Mexico City, Chicago, Cleveland, Toronto, Calgary, Winnipeg, Montreal, and Le Gosier.

A cocktail evening is also scheduled for June 16 in Toronto — a festive summer event designed to introduce new wines and spirits.

Beyond in-store presence, we negotiate directly with buyers to secure import and distribution agreements, ensuring your cuvées gain fast and concrete access to the market. This promotion will be further supported by targeted communication in the press, on social media, and through podcasts, with your wines highlighted just ahead of the holiday season.

By joining The Holy Tasting, you benefit from a strong identity that attracts consumers and opens the door to wine tourism. You gain visibility in the North American market before Christmas, boost your sales, create new opportunities, and build stronger brand awareness through an international media campaign.

📩 Join The Holy Tasting today and let your cuvées shine on the international stage.