Long perceived as a world reserved for men, the wine industry is undergoing a profound transformation. More and more women are establishing themselves as essential players—winemakers, oenologists, export sales managers, label designers, wine merchants, estate managers, and even viticulture managers.
Their vision, their finesse, and their commitment are now helping to shape the future of the sector.
To celebrate their essential role, APVSA is launching an inspiring initiative: highlighting women in wine through its North American events.
Women in Wine: journeys that break boundaries
Women often bring a more intuitive, meticulous, and harmonious approach to wine. Their sensitivity is reflected in the precision of blends, the creativity of labels, and the care given to each cuvée.
And the results speak for themselves:
👉 More than 80% of female winemakers who tour with Pascal Fernand return with orders.
A figure that illustrates the strength of their expertise and the impact of their presence on North American buyers.
A strong initiative to highlight women and their estates
To give these women the visibility they deserve, APVSA offers a powerful and modern system.
📸 1. A dedicated "Women in Wine" page in the APVSA catalog
Each estate can feature a portrait of a woman from the estate, at work:
- harvest
- cellar
- tasting
- marketing
- label design…
👉 Just send a photo of a woman in action.
🍷 2. A special "Women's Wines" table during the North American tour
At the entrance to each venue, a table will highlight wines from estates managed or run by women.
A dedicated kakemono will present their portraits, names, and professions.
A strategic location, designed to attract the attention of buyers.
🎨 3. The possibility of creating a label specifically for the occasion
In North America, the label accounts for 60% of a wine's appreciation.
A striking, modern, and feminine visual can truly make a difference.
Why does this initiative appeal to buyers?
Because it tells a true, human, authentic story.
In a saturated market, buyers are looking for wines that have meaning, a strong identity, a face behind the bottle.
Women in wine embody exactly that:
- a new vision of viticulture
- sincere commitment
- fine and precise know-how
- a creative energy that attracts consumers
This initiative allows estates to differentiate their cuvées while highlighting a key value: equality and modernity in the wine world.
An exceptional marketing opportunity for estates
Participating in this promotion offers many advantages:
- ➤ Tell your story in an original and inspiring way
- ➤ Strengthen your positioning with importers and distributors
- ➤ Attract retailers with a modern and positive image
- ➤ Differentiate your cuvées in a very competitive market
- ➤ Associate your estate with a valuable and current initiative
The world of wine is becoming lighter, more sensitive, more inspiring—reflecting those who are changing it.
Women in wine are no longer an exception: they are an asset, a strength, and a source of inspiration.
With this initiative, APVSA creates a space where their talent is fully expressed—and where estates can stand out through humanity, meaning, and elegance.
