The North American spirits market is currently experiencing phenomenal growth. Driven by a new generation eager for discoveries, consumers are seeking authentic, artisanal products with a strong identity.
In response to this enthusiasm, a major opportunity is opening up for spirits houses wishing to develop their presence across the Atlantic.
For over twenty years, APVSA has been supporting producers and distillers in their conquest of the North American market. Its expertise has enabled prestigious houses – such as Warenghem, Nikka, and Ragnaud Sabourin – to establish themselves with professional buyers in Canada, the United States, and Mexico.
In 2026, this momentum continues with the new edition of the Tropical Summer Wine Tour, an essential tour to present your creations to a network of qualified buyers.
The North American market: fertile ground for exceptional spirits
Current trends confirm the North American market's appetite for premium spirits:
· rise of artisanal whiskies,
· growing interest in high-end rums and brandies,
· boom in craft gin,
· enthusiasm for family-owned houses and limited productions.
Buyers are primarily looking for unique products capable of bringing a story, a strong identity, and a distinctive sensory experience.
European producers therefore have a major card to play.
Participate in the Tropical Summer Wine Tour 2026
The tour will stop in 19 major North American cities, from May 25 to June 24, 2026.
Each event brings together importers, distributors, sales agents, wine merchants, and buyers looking for new products with high potential.
Tour Dates and Cities
- May 25 - Vancouver
- May 27 - Honolulu
- May 29 - Los Angeles
- June 01 - Atlanta
- June 02 - Washington DC
- June 03 - Philadelphia
- June 04 - New York
- June 05 - Boston
- June 08 - Charlotte
- June 09 - San Juan (Puerto Rico)
- June 10 - Miami
- June 11 - Mexico City
- June 12 - Chicago
- June 15 - Columbus
- June 16 - Calgary
- June 17 - Winnipeg
- June 18 - Toronto
- June 22 - Montreal
- June 24 - Le Gosier (Guadeloupe)
Participation cost: 350 € per city
Why participate?
✔️ Meet qualified buyers
Importers, distributors, agents, and wine merchants come to discover new products that meet market expectations.
✔️ Present your spirits in a privileged professional setting
Targeted tastings, organized to encourage direct exchange and commercial opportunities.
✔️ Gain visibility in a strategic market
Canada, the United States, and Mexico represent one of the most dynamic spirits consumption hubs in the world.
✔️ Benefit from APVSA's experience
Over 20 years of support for distilleries, family-owned houses, and major brands.
North America awaits your creations
With growing demand for premium, artisanal, and distinctive spirits, now is the ideal time to present your expertise to North American professionals.
The Tropical Summer Wine Tour 2026 is your gateway to an expanding market and new business opportunities.
