What if your wines had a story to tell, capable of crossing the Atlantic and charming thousands of consumers?
As the festive season approaches, wine holds a special place on tables and in hearts. It accompanies moments of sharing and enhances meals.
It is in this spirit that La Sainte Dégustation was born, a unique initiative that blends tradition, originality, and commercial opportunity.
When Wine Meets Saints
In a market where consumers seek both authenticity and novelty, La Sainte Dégustation is based on a simple yet meaningful idea: each participating vintage is adorned with the name of a Saint, a universal symbol of trust, value, and heritage.
This symbolic baptism opens the doors to an exclusive space, entirely dedicated to “Saints,” on display racks in a hundred stores across the United States, Canada, and Mexico.
A Pre-Christmas Tour That Creates Concrete Opportunities
From October 7 to 17, La Sainte Dégustation will tour 8 major North American cities during Back To Wine Business.
During this event, participating wines will be presented to importers, distributors, and strategic buyers. From December 8, the "Saint" vintages will be placed on display racks, at the heart of the most festive and opportune season of the year.
Why is La Sainte Dégustation so appealing?
This initiative is accompanied by a powerful communication strategy: press releases, meetings with TV, radio, and web columnists, content dissemination on social networks, and even a podcast launched for the occasion.
But it is above all the storytelling that makes La Sainte Dégustation so strong: by associating each wine with a Saint, each vintage gains a symbolic dimension and a strong identity, capable of charming consumers and professionals alike, and opening the way for new commercial opportunities.
Upon discovering a "Saint" vintage on North American shelves, many consumers express a desire to go further: visit the estates, meet the winemakers, and explore the wine regions. This is a gateway to wine tourism.
Join us in one or more cities of your choice:
Montreal – October 7 – APVSA Office, 65 rue Saint-Paul Ouest, Suite 304
Toronto – October 8 – Chelsea Hotel Toronto, 33 Gerrard Street West
Buffalo – October 9 – Embassy Suites by Hilton, 200 Delaware Ave
New York – October 10 – The Belvedere Hotel, 319 West 48th Street
Atlanta – October 14 – Hyatt Place Atlanta Centennial, 300 Luckie Street Northwest,
Dallas – October 15 – Magnolia Dallas, 1401 Commerce Street
Los Angeles – October 16 – Kimpton Everly Hotel, 1800 Argyle Avenue
Vancouver – October 17 – Blu Hotel, 177 Robson Street
