Who are we?

About the APVSA, the initials in French of the Association for the Promotion of Wines and Spirits in North America (APVSA) is a non-profit organization specializing in exports to North America.

Since 1999, we have guided and assisted producers who have wished to export their products. Pascal Fernand, our President, travels to wine countries all around the world to taste and select the wines and spirits which have the best potential for success in the Canadian and American markets.

Year-round, we organize tastings covering the whole North American territory. During these events, producers and buyers meet with each other and develop long lasting business relationships. Importers, distributors and agents trust the APVSA because we know the market and only bring to them wines and spirits that we have carefully selected to meet their expectations and needs.

Passion for mankind and wine

We want our business relationships to be constructive and enjoyable.

Our close relationships with the winegrowers as with our buyers network are essential. To preserve the buyers’ confidence, we make sure that the wines and spirits we bring are the best quality and the best value. Helping the producers is a real pleasure for us.

What we bring to the buyers during our tastings is more than a simple product; it is the fruit of men’s and women’s labôur to bring people pleasure.


Our daily contact with vintners and buyers allows us to understand market trends and to stay on course. Being constantly in the field, we are able to evolve with the market and are not afraid to innovate.

Field expertise

For 20 years, we have been working with small to medium wineries and cooperatives which have placed their trust in us.

Our President, Mr. Pascal Fernand, has always spent more time in the field than in the office.
Over time, we have been able to build a solid network made up of reliable buyers. We have come to know their palate and expectations.

Quality and variety

The wines and spirits that we put forward to North American markets have been meticulously selected by Pascal Fernand.

We are currently working with about 300 producers, as such, our portfolio counts more than 3000 wines and spirits ready to be exported to the USA and Canada. The diversity of terroirs and price lines that our members offer allow us to answer different demands in different markets, including specialized or niche markets (organic, biodynamic, kosher, natural, private labeled, spirits, sparkling, etc.)