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For 10 years, Pascal Fernand and his team have facilitated the commercial development of vintners from all global regions into North American markets. Every three months, the APVSA (Association for the Marketing of Wines and Spirits in North America) meets Canadian agents and American importers in order to identify, taste and select wines and spirits. Furthermore, the Association publishes a monthly editorial column and broadcasts via a local radio program to promote the products of its members.

OPERATIONS COMMERCIALES :

Our members in pictures :

May

25 Montréal
28 Toronto
29 Chicago
30 Détroit
31 Boston

June

1 New-York

September

21-23 Miami
25 Washington
26 New-york
27 Chicago
28 Toronto

RESOURCES :

We organize seven events annually in Canada, the USA and France in order to taste and promote our wines.

We analyze the more profitable markets for your products (wines and spirits).

We create a strong relationship between our agents, retailers, buyers and importers in the North American market.

We organize the private meetings.

We distribute annually our agents, importers, distributors and buyers listings.

We take care about administrative and legal issues and take care logistics (sample, warehousing, label).

We are responsible for the conception, production and distribution of a member’s wine video to the appropriate Canadian and American professionals.

With respect to marketing and communication: We have a strong partnership with media (TV and Radio: planet Jazz 91.1FM, more than 67.000 listeners each day, our web tv “Drink culture TV” offers many videos = drinkculture.tv)

We communicate every week through: The Road of Wine / Feminine wine / Young Vintners Program / Vintner of the Week.


apvsa's goals

GOALS :

We help the vintners to meet the appropriate Canadian agents and American importers in order to export their wines successfully.

You meet qualified and interested agents which saves your time from prospecting on your own.

Build a strong 3-year relationship between the Association and its members: we present many opportunities to penetrate several markets in North America.


apvsa's methods

METHODS :

1) The sale through the branches is optimized: the agent (who take care of the wine promotion), the monopoly and the vintner work together.

2) Sale through private import: the agent distributes/resells in restaurants, clubs, social centers and various companies.

3) Sale to American importers and distributors is without intermediary.


The APVSA functions with a $CAN 150 000 budget per year, coming essentially from the memberships. It is a small budget for big operations that lead wine growers to sell thousands of boxes each year.

Our team :

M Jean François Mourieras,
President
M Pascal Fernand,
General Manager
Laurie Fossat ,
Press relations & events officer
lfossat.apvsa@gmail.com
Dorine Arnaud
Press relations
darnaud.apvsa@gmail.com
Laura Mannarini ,
Communication & Strategy
lmannarini.apvsa@gmail.com
Jonathan Rivat
International business development
jrivat.apvsa@gmail.com
Clémence Vedrenne ,
Events coordinator
c.apvsa@gmail.com
Alban Bernardi
Projects coordinator
abernardi.apvsa@gmail.com
Thibaut Quéméner ,
Projects coordinator
tquemener.apvsa@gmail.com
Charlène Roux
General secretary
cr.apvsa@gmail.com
Anne-sophie Ambrosino ,
Organic wines manager
as.ambrosino.apvsa@gmail.com
Quentin Lafon
Communication & Strategy
qlafon.apvsa@gmail.com
Edouard Makumbu ,
Community manager
edouard.apvsa@gmail.com